Discussing graduation projects for students of business administration at the Egyptian Russian University
The Faculty of Management, Professional Technology and Computers at the Egyptian Russian University witnessed the discussions of graduation projects for the marketing specialization under the supervision of Dr. Mona Moussa, a business administration lecturer at the faculty.
The first research project: The impact of artificial intelligence on the performance of digital marketing – an applied study on marketing agencies through social networking sites in Egypt
Prepared by the students: Abdel Rahman Magdy, Omar Essam, Assam Essam, Hisham Shaaban, Saeed Ibrahim
The second research project: The effect of influencer marketing on brand loyalty towards luxury cosmetics brand
Prepared by the students: Maryam Jamil, Aya Murad, Hind Muhammad, Alaa Zia
The third research project: The impact of digital marketing on consumer buying decision – an applied study on online retailers in Egypt
Prepared by the students: Nour Amr, Maryam Hani, Ziad Saad