Visual Communication Arts Department

The Visual Communication Arts program offers a broad and interdisciplinary learning experience for students interested in studying advertising design, graphic design, and illustration where all areas of specialization are grounded in effective visual communication.

- Ad Design:

In light of the modern data, the ad designer faces a challenge in conducting research, developing and refining their technical and intellectual skills, and building their cognitive awareness and abilities in the world of effective ad design, which establishes a strong emotional attraction relationship between the brand and the target audience. The field of ad design offers an educational curriculum that allows students to deepen their knowledge and skills in all aspects of the ad design and implementation process, which extends from research, the development of strategies and brief visual creative perceptions, and the development of the entire advertising campaign to teamwork to implement it and present its outputs. Solving complex brand problems, which companies deal with in the real world on a daily basis, is the cornerstone of the curriculum, as students develop and implement multiple campaigns across a wide range of effective visual communication media, including print, television networks, the web, and social media.
Students in the field of graphic design study courses that deepen their skills in research and development and refine their knowledge by practicing the design and implementation of technical projects in the specialization. These combine the formulation of images with the form and content of the written text, where design includes aesthetic coordination between the brand, the development of the logo, poster, and book, and the design of language letters (typography), digital applications, websites, and interactive material. The program focuses on teaching students to express a critical and theoretical point of view and develop graphic design skills aesthetically and technically, such as methods of designing traditional letters, writing, and fonts, as well as other related skills. This emphasizes the elevation and deepening of effective visual communication skills, so that students achieve an outstanding level of design through discussions, criticism, workshops, and practical exercises.

- Illustrations:

The field of illustrations focuses on building the student’s artistic personality in drawing and drafting illustrations, where they use their technical and conceptual skills in the design of explanatory images and illustrations to support the needs of effective visual communication of a variety of clients in multiple contexts and communication media. The art of contemporary illustrations includes promotional multimedia guided visual publications, projects, and art exhibitions self-directed for independent aesthetic and cultural purposes. In this context, the faculty guides students through a curriculum that focuses on strong concepts, artistic competence, and the development of a unique style and its features. The field aims to establish a rich artistic community of new painters and illustrators, through a series of supportive courses including visiting artists, conferences, field trips to museums, visual arts exhibition halls, and student exhibitions, in order to place students in the context of the contemporary visual arts movement locally, regionally, and globally.


Pharmacology and Toxicology Department Major Staff

Prof. Laila A. Abd El-Aziz

Dr. Noha M. Saeed

Dr. Aya Shaheen

Dr. Ahmed Attwa